Competitive Intelligence^TM magazine

Influencing for Success
Kasandra Husar and Rom Gayoso. Our ability to deliver value is intrinsically connected to our skill in influencing people and the amount of credibility we have. Our influence increases when we gain business acumen, have a good understanding of our audience, and utilize effective communication styles.

The Death of the Competitive Intelligence Professional
Kenneth Sawka. Are organizations better off hiring, training, and developing full-time CI professionals, or equipping other businesspeople with basic intelligence skills that are add-ons to their existing roles and responsibilities? A strong case can be made for both.

Best Practices in Competitive Intelligence
Douglas Bernhardt. Competitive intelligence analysts need to be perpetual salespeople of the very essence of their role in illuminating, deciphering, and interpreting information that executives in fact so desperately need in order to improve their odds of making smarter choices.

Decision-focused Intelligence
Merrill Brenner. Decision-focused intelligence drives conversations with clients that result in better scoping of projects, more efficient and effective intelligence creation, and decisions that are implemented for competitive advantage.

Perception Mapping and Contradiction Resolution of Voice of the Customer: Problem Solving Custom Methodology Case Study
David Conley. Representing a large and diverse quantitative data set in a qualitative or abstracted manner enables the successful modeling of very complex situations and systems. This case study illustrates the merger of three disparate methodologies into a single solution engine.

Trade Show Intelligence: Party Till You Learn - Where You Do Event Intelligence
Jonathan Calof. The same basic conditions which make trade shows such an excellent place for gathering information also made these locations equally great: many people gather together, and a relaxing environment encourages people to talk.

Guest Column: The Who, What and How of Localized Competitive Toolsets
Ellen Julian. Effective competitive intelligence requires market-specific input which only the field can provide. How can resource-constrained CI leaders efficiently create powerful and localized competitive toolsets?

Q&A: Interview with Rohit Gupta
Scott Swigart and Sean Campbell interview Rohit Gupta, who shares some key techniques that can be used to gather competitive intelligence against global companies that manufacture products abroad.

UK Networking Event: What Will You Do Differently Next? Professional Effectiveness and Personal Improvement
Andrew Beurschgens. The latest UK Networking panel debate offered considerations for what we ought to do differently next. Our panellists provided ideas given their experience and the issues they have been asked to address during their careers.

Strategically Thinking: Determining a Competitor's Product Development Strategy, Part 2
Tom Hawes. They have six days to complete a competitive intelligence analysis for a possible innovative product move by Acme Technologies, an aggressive competitor. This is the second of three columns covering how they accomplish their task.

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